Why internal links are such an important aspect of search engine optimisation (SEO)
It can help improve a website’s visibility in search engine results. By including internal links within your article (blog) posts, you can direct visitors to other relevant content on your website, increasing the amount of time they spend on your site and potentially reducing your bounce rate.
Additionally, internal linking can help search engines understand the structure and hierarchy of your website, and how different pages and content relate to each other. This can make it easier for search engines to crawl and index your site, which can lead to higher rankings in search results.
When it comes to product pages, internal linking can be particularly beneficial. By linking to your own products from within your article or news posts, you can drive more traffic to those pages and potentially increase sales. Additionally, internal linking can help establish your product pages as authoritative sources of information on a particular topic, which can also help improve their rankings in search results.
Here are some examples of how writers can weave internal product backlinks into their article writing:
1. Contextual linking: When writing an article, look for opportunities to naturally link to relevant product pages. For example, if you’re writing a post about “The Benefits of Using Natural Skincare Products,” you could include a link to your own line of natural skincare products within the body of the article, where it makes sense to do so.
2. Product reviews: If you’re writing a product review or comparison post, include internal links to other relevant products within your own inventory. This not only provides additional information to the reader but also drives traffic to your other products.
3. Related content: When creating new product pages, be sure to link to related blog posts that provide more information or context about the product. For example, if you sell eco-friendly cleaning products, you could link to a blog post about the environmental benefits of using such products.
4. Resource pages: Consider creating resource pages on your website that aggregate all of your relevant products and blog posts on a particular topic. This provides a one-stop-shop for readers to find everything they need on a particular subject and makes it easier to link to related products from within your articles.
5. Internal navigation: Ensure that your website’s navigation menus include links to relevant product pages, making it easy for readers to find related products as they browse your website.
Overall, the key is to be intentional about linking to relevant products and content within your articles, without being too spammy or promotional. By providing value to your readers and helping them navigate your website, you can increase engagement and potentially drive more sales. Adding internal links to your own products within your article / blog posts is a smart SEO strategy that can help drive more traffic to your site, increase engagement, and potentially boost sales.