Welcome to the new race:
e-Business, e-Marketing, e-Comms
When clients are struggling to keep up their competition, we look to identify any issues holistically, that is, both sides of the coin – strengths, weaknesses, opportunities and threats. Often, we find clients are stuck working harder not smarter, because not only has your competition left the arena, so have your clients / customers. No one is playing the traditional games anymore, so if you are, there’s a very limited audience that’s even watching.
For clients already on the hunt to find where the game has moved to, the most common statement we hear is “we know we need to work harder in the digital space but even when we try to test the waters, it feels like we’re working harder, for less return. What are we doing wrong?”
As Mel Frank, Principal Consultant and Founder of Frankly Organised explains:
“Cohesive business communication, marketing and long term sustainability can only be seen as truly successful when all of your cogs are turning at the same time and in the right direction. When your marketing is spread too thin or across multiple marketing agencies who are not working from the same playbook (or rule book for that matter), it is inevitable your business cogs will never be in sync. It won’t matter how hard you try.
Businesses who invest in themselves and their brands with us will conquer the digital marketing world. Anyone standing in our way better watch out!”
The secret’s out – here is where you’re going wrong 90% of the time.
We always love to unpack what made a new client reach out to us. Usually it’s for one of our services that they needed, or someone recommended they speak to us about implementing. Just one. However 9 times out of 10, without even realising it – Clients need a whole range of our services and don’t even realise that by just apply one change, across their marketing or business communication spectrum, it is likely to return lack-lustre results, if any at all.
This has nothing to do with our level of dedication, expertise or service delivery. Instead, it has everything to do with the synergy and holistic approach to marketing that we know works for our clients. We’re talking about winning and out lasting in the marathon, not just a quick sprint. Think tortoise and the hare, to help visualise what we’re getting at here.