Having a well performing, modern website is an important first step, but it is not enough to ensure that your business will be found on Google.
SEO, or search engine optimisation, is the process of ongoing optimisation of your website and its content in order to improve its visibility and ranking on search engine results pages (SERPs). SEO is important because it can help to increase the visibility, reputation and traffic to your website. When your website appears at the top of the SERPs, it is more likely to be seen by potential customers, which can lead to increased brand awareness and higher levels of engagement. Additionally, SEO can help to improve the user experience on your website by making it more easily navigable and ensuring that the content is relevant and useful.
Investing in SEO can also help to increase your conversion rate (or free/organic and paid traffic) – meaning the number of visitors who take a desired action on your website such as making a purchase, enquiring about your service, filling out a form or signing up for a newsletter.
In summary, SEO can help to improve the visibility, traffic, and conversion rate of your website, making it an important investment for any business looking to increase its online presence, professionalism and market share to reach new customers.