There are several do-it-yourself graphic design software systems that businesses are using to create their own designs, such as Canva, Adobe Spark, PicMonkey, and Crello. While these platforms have made it easier for businesses to create their own designs without the need for extensive design skills, they still cannot replace the expertise of a professional digital marketer for several reasons:

1. Design expertise: While these platforms provide pre-designed templates and elements, they do not replace the knowledge and expertise of a professional designer who has studied design principles and techniques. A professional designer can create designs that are aesthetically pleasing, have proper alignment, and use appropriate typography and colour.

2. Customisation: While these platforms allow for customisation, they are limited to the templates and elements available on the platform. A professional digital marketer can create custom designs that are tailored to a brand’s unique needs and goals.

3. Branding: A professional digital marketer can work with a brand to create a consistent brand identity across various platforms, such as social media, websites, and print materials. They can create custom designs that adhere to a brand’s specific guidelines and maintain the brand’s identity, tone, and style.

4. Creativity and originality: These platforms provide pre-designed templates, but they may not always be unique or original. A professional digital marketer can create custom designs that stand out from competitors and engage audiences.

5. Marketing strategy: A professional digital marketer can work with a brand to develop a comprehensive marketing strategy that includes design elements. They can use data and insights to create designs that align with the brand’s marketing goals and objectives and resonate with their target audience.

Canva

Canva is a popular online graphic design platform that allows users to create designs for various purposes, including social media posts, flyers, posters, and presentations, without the need for extensive design skills. However, while Canva can be a useful tool for creating basic designs quickly and easily, it cannot replace the work done by an experienced graphic designer and digital marketer for several reasons:

1. Customisation: Canva has pre-designed templates and elements that can be customised to create a design. However, these templates may not be a perfect fit for every project or brand. An experienced graphic designer can create custom designs that are tailored to a brand’s unique needs and goals.

2. Branding: Graphic designers work to ensure consistency in branding across various platforms, such as social media, websites, and print materials. Canva templates may not adhere to a brand’s specific guidelines and inexperienced users often struggle to adapt.

3. Creativity and originality: Canva provides pre-designed templates, which are not always unique or original. An experienced graphic designer can create custom designs that stand out from competitors and engage audiences.

4. Technical skills: While Canva is user-friendly and easy to use, it does not replace the technical skills required for more complex design work, such as illustrations, animations, or 3D graphics.

5. Marketing strategy: Digital marketers work to develop a comprehensive marketing strategy that includes design elements. They use data and insights to create designs that align with the brand’s marketing goals and objectives. Canva templates may not always align with a brand’s marketing strategy or goals.

Although Canva can be a useful tool for creating basic designs, it cannot replace the work done by experienced graphic designers and digital marketers who can create custom, original designs.

Adobe Spark

Adobe Spark is a popular online graphic design platform that allows users to create designs for various purposes, including social media posts, flyers, posters, and presentations. While it is a useful tool for creating basic designs quickly and easily, it cannot replace the work output of an experienced graphic designer and digital marketer

In summary, while do-it-yourself graphic design software systems have made it easier for businesses to create their own designs, they still cannot replace the expertise of a professional digital marketer who has studied design principles and techniques and can create custom designs that align with a brand’s unique needs and marketing strategy.

Looking for more information or want to discuss collaborating for your next project? Contact us today!