What We Believe.
Welcome to the new race:
e-Business, e-Marketing, e-Comms
When clients are struggling to keep up their competition, we look to identify any issues holistically, that is, both sides of the coin – strengths, weaknesses, opportunities and threats. Often, we find clients are stuck working harder not smarter, because not only has your competition left the arena, so have your clients / customers. No one is playing the traditional games anymore, so if you are, there’s a very limited audience that’s even watching.
For clients already on the hunt to find where the game has moved to, the most common statement we hear is “we know we need to work harder in the digital space but even when we try to test the waters, it feels like we’re working harder, for less return. What are we doing wrong?”
As Mel Frank, Principal Consultant and Founder of Frankly Organised explains:
“Cohesive business communication, marketing and long term sustainability can only be seen as truly successful when all of your cogs are turning at the same time and in the right direction. When your marketing is spread too thin or across multiple marketing agencies who are not working from the same playbook (or rule book for that matter), it is inevitable your business cogs will never be in sync. It won’t matter how hard you try.
Businesses who invest in themselves and their brands with us will conquer the digital marketing world. Anyone standing in our way better watch out!”
The secret’s out – here is where you’re going wrong 90% of the time.
We always love to unpack what made a new client reach out to us. Usually it’s for one of our services that they needed, or someone recommended they speak to us about implementing. Just one. However 9 times out of 10, without even realising it – Clients need a whole range of our services and don’t even realise that by just apply one change, across their marketing or business communication spectrum, it is likely to return lack-lustre results, if any at all.
This has nothing to do with our level of dedication, expertise or service delivery. Instead, it has everything to do with the synergy and holistic approach to marketing that we know works for our clients. We’re talking about winning and out lasting in the marathon, not just a quick sprint. Think tortoise and the hare, to help visualise what we’re getting at here.
Still not sure. Here’s some questions that all businesses should consider…
- Do you have one person who oversees all of your marketing (digital and traditional) and regularly keeps tabs on all your cogs?
- Do you have a marketing plan, actually typed out, not in your head?
- Who handles your social media strategy – content development, scheduling and engagement?
- Who built your website? Does it need an update or a complete rebuild?
- Who will maintain the website, keep it fresh and updated? Yes, it needs regular attention. Good websites aren’t set and forget.
- Who does your graphic work – print, socials, website, email signatures, indoor and outdoor signage, branding, promotional items?
- Who does your copy writing – print, socials, website?
- Who writes and publishes your articles and blogs?
- Who manages and keeps your CRM updated?
- Who sends out business newsletters and off-web communication?
- Who keeps in touch with regular and VIP customers?
- Who comes up with new marketing ideas to keep your business ahead of the curve and competition?
Now, listen up!
After all these questions, you are thinking “hmmm, some of these questions seem like they’re written in a foreign language!” or “… quite a few different people” then we’re the right people to speak to for a no obligation chat! Our main goal is to help everyone who reaches out to us to be aware of all these questions above – and how to the gaps no matter how big or small, in how you’re currently doing business.
It’s important to understand you won’t be able to perfect your business communication, marketing and strategies overnight but with our team by your side, we’ll be right there to methodically help you across all facets of the business. You won’t need a small army of consultants, you can rely on us for it all.
We work with brands across all industries!
With over 15 years experience, we couldn’t fit everyone’s logo on here. But know we love you all!
