New Changes to DMARC records and what you need to know.

In the fast-paced world of digital communication, email remains a cornerstone for businesses to connect with clients, partners, and prospects. As technology evolves, so do the challenges associated with keeping our inboxes secure. Google, a leading player in the email realm, has recently introduced significant changes in DMARC (Domain-based Message Authentication, Reporting, and Conformance) records. In this article, we’ll break down what these changes mean, why they matter, and how Frankly Organised, your trusted full-service marketing agency, can help you stay ahead in this evolving landscape.

Understanding DMARC Records

DMARC records act as a crucial layer of defence against email spoofing and phishing attacks. With cyber threats on the rise, it’s more important than ever to fortify the security of your email communication. DMARC ensures that only legitimate emails from your domain are delivered to recipients, protecting your brand reputation and fostering trust.

Google’s New DMARC Changes

Google has implemented updates to enhance email security, particularly focusing on aligning with DMARC policies. These changes are designed to strengthen the authentication process, making it more difficult for malicious actors to impersonate your domain.

The primary adjustment involves Google enforcing DMARC policies for messages sent through Gmail. This means that if your domain lacks a properly configured DMARC record, there’s a higher chance that your emails may not be delivered to recipients using Gmail addresses. In essence, Google is taking a proactive step to reduce the risk of phishing and ensure a more secure email ecosystem.

Why You Need to Pay Attention

For businesses, the implications of these changes are profound. Without an updated DMARC record, your emails could be flagged or even rejected, leading to potential disruptions in communication with clients, partners, and other stakeholders. Beyond the immediate impact on email delivery, the long-term consequences involve damage to your brand’s credibility and trustworthiness.

Moreover, with email being a critical channel for marketing efforts, ensuring the deliverability of your campaigns is paramount. Google’s DMARC changes underscore the importance of staying ahead of the curve and implementing robust email security measures.

How Frankly Organised Can Help

At Frankly Organised, we understand the dynamic nature of digital marketing and the critical role email plays in your strategy. Our full-service marketing agency is equipped to navigate these changes seamlessly, ensuring that your email communication remains secure, reliable, and impactful.

Our experts will assist you in implementing and optimizing DMARC records to align with Google’s requirements. We’ll guide you through the process, providing a tailored solution that suits your business needs. With our proactive approach, you can safeguard your brand and maintain a strong, secure presence in the ever-evolving digital landscape.


Google’s new DMARC record changes are a proactive step towards a more secure email environment. By staying informed and taking action, businesses can protect their brand reputation and ensure the uninterrupted flow of communication. Partner with Frankly Organised, and let’s navigate the future of email security together.

Published On: February 28th, 2024 / Categories: In the press, Latest Publications /

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