LinkedIn Ads Management for B2B Lead Generation
LinkedIn lets you put your message in front of the people who make buying decisions, by job title, seniority, industry and company. For B2B and professional services, it’s one of the most targeted ad platforms available.
We plan, build and manage LinkedIn campaigns that generate quality leads, not just clicks.
Why LinkedIn Ads work for B2B
When your customer is another business, LinkedIn’s targeting is hard to beat.
Precise B2B targeting
Target by job title, seniority, industry, company size and even specific companies.
Quality leads
Lead gen forms pre-filled with LinkedIn profile details make it easy for prospects to enquire.
Build authority
Thought leadership and sponsored content keep your brand in front of decision makers.
Retarget warm prospects
Reach people who’ve visited your website or engaged with your content.
Budget control
Campaigns built and monitored to make every dollar of LinkedIn spend count.
Clear reporting
Know your cost per lead and which audiences convert.
- Campaign strategy and audience planning
- Campaign Manager and Insight Tag set-up
- Ad copy and creative
- Lead gen forms and CRM connection
- Conversion tracking
- Retargeting audiences
- A/B testing of ads and audiences
- Budget management and optimisation
- Monthly performance reporting
How we work
1. Discovery call
We learn about your business, goals, customers and what has or hasn’t worked before.
2. Plan
You get a clear recommendation and fixed-price scope, so you know exactly what you’re getting.
3. Deliver
Our senior team does the work, keeping you updated and checking in at the key decision points.
4. Measure and improve
We report on real results, not vanity numbers, and refine as we go.
Who it’s for
B2B companies, professional services, consultants, recruiters, software and training providers who sell to businesses and need qualified leads.
Related services
LinkedIn Ads FAQs
Are LinkedIn Ads worth it for small businesses?
For B2B businesses with a valuable customer, often yes. Clicks cost more than on other platforms, but the targeting reaches decision makers directly.
What budget do I need for LinkedIn Ads?
It depends on your audience size and goals. We recommend a budget during planning so campaigns have enough data to work.
Can LinkedIn leads go straight into my CRM?
Yes. Lead gen forms can connect to your CRM, including UpSourced, so leads are followed up quickly.
Do you create the ads?
Yes. We write the copy and create or brief the creative to suit your brand and audience.
How do you measure results?
We track leads, cost per lead and conversions with the LinkedIn Insight Tag and your CRM.
