Search Engine Optimisation (SEO) is an essential component of online success for businesses today. Whether you’re an eCommerce retailer trying to boost sales or an electrician seeking more local customers, SEO plays a critical role in ensuring your business is visible to the right audience. At Frankly Organised, we specialise in comprehensive SEO audits designed to uncover hidden opportunities and resolve issues that may be holding your business back online.
Let’s explore the benefits of partnering with us for your SEO audit, explain the process in simple terms, and share two case studies that highlight the real-world results we’ve achieved for our clients.
The Benefits of an SEO Audit with Frankly Organised
An SEO audit is a deep dive into your website’s performance, visibility, and structure, identifying areas for improvement to enhance search engine rankings and overall user experience. Here’s what you can expect when you choose Frankly Organised for your SEO audit:
1. Tailored Insights for Your Industry
We understand that no two businesses are the same. Our SEO audits are tailored to the unique needs of your business, whether you’re running an eCommerce store with thousands of products or a local service-based business looking for leads.
2. Improved Search Engine Rankings
By identifying and fixing issues such as slow page speeds, broken links, or poor keyword targeting, we help your website climb higher in search engine results pages (SERPs). Higher rankings mean more visibility and more traffic.
3. Enhanced User Experience
Search engines like Google prioritise websites that provide a seamless user experience. From mobile responsiveness to intuitive navigation, we identify ways to make your website a pleasure to use, which not only improves your SEO but also helps convert visitors into customers.
4. Comprehensive Keyword Analysis
Our team uncovers the keywords your target audience is searching for and evaluates how well your website is currently targeting them. This ensures your content aligns with what your customers need.
5. Increased ROI
SEO improvements don’t just attract more visitors; they attract the right visitors. By focusing on your ideal audience, we help you generate quality leads or sales, ensuring a higher return on your investment.
6. Ongoing Support
SEO isn’t a one-and-done project. After the audit, we provide a clear, actionable roadmap to implement changes, and our team is available to assist with ongoing strategies to maintain and improve your results.
Breaking Down the SEO Audit Process
We know that SEO jargon can feel overwhelming, so here’s a quick explanation of the key components of our SEO audits:
1.Technical SEO
This involves checking the “back-end” of your website for issues that affect its performance. For example, we’ll review your website’s loading speed, mobile responsiveness, and whether your site is secured with HTTPS (a secure version of your website URL).
2.On-Page SEO
On-page SEO focuses on the content and structure of individual pages. We’ll analyse your headings, images, meta descriptions, and how well your content is optimised for target keywords.
3.Off-Page SEO
This refers to factors outside your website that influence rankings, such as backlinks (links from other websites to yours). We’ll assess your backlink profile and identify opportunities for improvement.
4.Local SEO
For businesses serving a specific region, like electricians, local SEO is crucial. We’ll examine your Google Business Profile, local citations, and how well you rank for local searches (e.g., “electrician near me”).
5.Competitor Analysis
Understanding how your competitors are performing can reveal opportunities for your business. We’ll evaluate their strategies to identify gaps you can fill.
Case Study 1: eCommerce Retailer
The Problem
A women’s fashion boutique selling through their online store noticed a significant drop in sales despite increased website traffic. They approached us to uncover the root cause and improve their online performance.
The Audit Findings
•Keyword Mismatch: Their product descriptions were not targeting the right keywords. For example, instead of “summer dresses Australia,” their titles used generic terms like “blue dress.”
•Technical Issues: Slow-loading product pages caused high bounce rates (visitors leaving without browsing further).
•Duplicate Content: Similar product descriptions across multiple items confused search engines and hurt rankings.
The Solutions
•We conducted keyword research to identify the most valuable terms their audience was searching for and optimised their product pages accordingly.
•Our team fixed technical issues, improving loading speeds by optimising image sizes and utilising caching.
•Unique, engaging product descriptions were written to eliminate duplicate content issues.
The Results
Within three months of implementing our recommendations, the boutique experienced:
•A 40% increase in organic traffic.
•A 25% boost in sales from new customers.
•A 30% improvement in average time spent on their website.
Case Study 2: Electrician
The Problem
A Sydney-based electrician was struggling to attract leads through their website. Most of their traffic came from outdated flyers, and they ranked poorly for local search terms like “emergency electrician Sydney.”
The Audit Findings
•Poor Local SEO: Their Google Business Profile was incomplete, and their website lacked location-specific content.
•Broken Links: Multiple links on their site led to error pages, frustrating users and harming SEO.
•Weak Backlinks: They had few backlinks from reputable local sources.
The Solutions
•We updated their Google Business Profile with accurate business information, photos, and customer reviews.
•Location-specific landing pages were created for each suburb they serviced, targeting keywords like “electrician in Parramatta” and “electrical repairs Campbelltown.”
•We secured backlinks from local directories and industry blogs to improve their website’s authority.
The Results
Within six months, the electrician achieved:
•A 60% increase in calls directly from their Google Business Profile.
•A 50% improvement in their local search rankings.
•Consistent leads from suburbs they previously struggled to reach.
Why Choose Frankly Organised?
1.Expertise You Can Trust
Our team includes Christiane, a Google Partner with extensive SEO experience, alongside Mel and Nick, who help deploy strategies tailored to your business.
2.Transparent Communication
We avoid technical jargon and keep you informed every step of the way.
3.Customised Strategies
No cookie-cutter solutions here—we focus on what works for your industry and goals.
4.Long-Term Results
We don’t just aim for quick wins; our strategies are designed for sustainable growth.
Ready to Transform Your Online Presence?
A Frankly Organised SEO audit isn’t just an analysis—it’s a roadmap to better visibility, more leads, and higher revenue. Whether you’re an eCommerce retailer looking to increase sales or an electrician wanting more local customers, we’re here to help.
Let’s start with a no-obligation chat to discuss how we can help your business thrive online. Reach out today, and let’s make your website work harder for you!
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“From the first phone call, Mel took a weight off my shoulders that I didn't even know I had! I couldn't want to get started - and that was 3 years ago!”
Business Owner