At Frankly Organised, we believe in the power of authenticity and genuine achievement. We’re a marketing company dedicated to helping our clients soar, not in lining the pockets of dubious awards programs. You see, there’s something inherently off-putting about the idea of paying for a shot at a trophy, and frankly, we’re not interested in playing that game.

First off, let’s get one thing straight: business awards that require an entry fee are essentially selling recognition. We see it as a pay-to-play scheme where the highest bidder might walk away with a shiny plaque, but where’s the integrity in that? When you pay to be considered, the award’s merit diminishes. It’s no longer about who’s the best in the industry; it’s about who’s willing to fork out the cash to apply and sometimes, to have someone even write your nomination. Make no mistake, we help clients pitch all the time, but it’s got to be the real deal. If you prefer to fake it til you make it when it comes to awards – we won’t be joining you at the table.

Now, we’re not saying all awards are bad. We’re saying that awards that charge a fee for consideration are suspect. We believe true talent and hard work should speak for themselves without the need for a financial transaction. Our industry is full of incredible talent, much of which gets overlooked simply because they’re not playing this pricey game of recognition roulette. It’s a disservice to the real movers and shakers out there, and we won’t be part of it.

Our focus at Frankly Organised is clear: we’re here to elevate our clients. We’re the wind beneath their wings, the secret sauce to their success. Our time is better spent crafting killer marketing strategies, designing eye-catching campaigns, and driving results that make a real impact. We’re not interested in diverting our energy into writing lengthy award nomination essays only to then hand over a cheque for the privilege. We’d rather our work and our clients’ successes do the talking.

There’s something so much more satisfying about a client calling us up to say, “We couldn’t have done this without you,” than any accolade that comes with a price tag. That’s the kind of recognition that matters to us. It’s genuine, it’s heartfelt, and it’s free of charge.

To be clear, this isn’t just about the money—it’s about principles. It’s about maintaining our authenticity and staying true to what we believe in. It’s about making sure our achievements and those of our clients are earned, not bought. At Frankly Organised, we pride ourselves on being straightforward, transparent, ethical and, real. We don’t need a wall full of frames certificates to remind us (or a new client) of how amazing we are. We are perfectly okay with knowing the proof is in our pudding.

Just to be clear, we are not here to tell every business to boycott these pay-to-play awards. For some, the PR and additional exposure can be beneficial, and if that is the investment goal, more power to you.

So, next time you see one of those glitzy awards programs asking for an entry fee, know that Frankly Organised won’t be on that list.
We’ll be here, busy doing what we do best—making our clients shine. Because at the end of the day, that’s the only accolade we need.

Frankly, we wouldn’t have it any other way.

Published On: May 24th, 2024 / Categories: In the press / Tags: , , , /

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