WordPress is a robust and versatile website framework that offers many advantages over Shopify, making it a stronger choice for building and maintaining an e-commerce website.

First and foremost, WordPress is open-source software, meaning that it is free to use and can be modified to fit the specific needs of any website. Shopify, on the other hand, is a proprietary platform with limited customisation options, and it requires payment of a monthly fee.

Another major advantage of WordPress is its extensibility. It has a large and active community of developers who have created a wide variety of plugins and themes that can be easily installed to add new functionality to a website. Shopify, on the other hand, has a more limited set of tools and options for customising a site, and it requires the use of its own app store, which can be limiting in terms of the variety of options available.

Furthermore, WordPress offers a high degree of flexibility and scalability, making it a great choice for both small and large e-commerce websites. It can be integrated with a wide range of different e-commerce platforms, such as WooCommerce, and can be used for a wide range of different types of products and services. Shopify, on the other hand, is more geared towards smaller e-commerce sites or those with less personalisation, variations or custom features (unless you want to pay a lot $ for their plugins from the app store!) and so may not be the best choice for more complex projects.

In terms of SEO, WordPress offers a variety of options to optimise your website for search engines. There are many free and paid plugins that can be used to improve your website’s visibility in search engine results. Shopify’s SEO features are more limited, and it may require additional apps or external tools to achieve similar levels of optimisation.

Finally, WordPress offers a high degree of control over your website. You can access and edit the underlying code, giving you the ability to make any changes you need to the site. Shopify, on the other hand, does not offer access to the underlying code, making it difficult to make more advanced changes to the site.

In conclusion, WordPress is a powerful and flexible website framework that offers many benefits over Shopify for building and maintaining an e-commerce website. Its open-source nature, extensibility, flexibility, scalability, SEO options and control over the site make it a great choice for a wide range of e-commerce sites. Shopify is a good choice for simple and small e-commerce sites, but for more complex projects, WordPress is the way to go.

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